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Elaine Lennox

2018 Corn Hill Arts Festival Sponsorship/Media Chairperson
Archer Communications
Mobile: 585-292-0496 | Office: 585-461-1570 | Email: elennox@archercom.com













Friday, June 8, 2018
For Immediate Release

The Corn Hill Arts Festival Unveils the 50th Anniversary Commemorative Poster


The Corn Hill Neighbors Association and ESL Federal Credit Union are excited to announce that earlier today the 2018 commemorative poster, which celebrates the 50th Annual Corn Hill Arts Festival, was unveiled. Bill Kelly, Festival Chair; Jeff Rodgers, President of the Corn Hill Neighbors Association; Faheem Masood, President and CEO of ESL Federal Credit Union; and James Smith, Communications Director for the City of Rochester, led the unveiling ceremony at the Hervey Ely House. This is the fifth consecutive year that ESL, a locally owned financial institution has supported the Festival as the presenting sponsor.


“We were thrilled to unveil the 50th Annual Corn Hill Arts Festival poster this afternoon,” said Bill Kelly, 2018 Corn Hill Arts Festival Chairperson. “The poster represents the spirit of our community and the important role it has played in revitalizing Rochester. We are proud of our neighbors and this significant milestone.”


This year’s poster design was created by Ron Brancato, an experienced graphic designer and illustrator. His design highlights the historic Corn Hill architecture and includes subtle hints that uniquely celebrate the Festival marking 50 years this summer.


“My inspiration for this year’s 50th anniversary poster came from my admiration of the Corn Hill architecture and how it is nestled against downtown Rochester, “Brancato explained. “I also chose colors that capture the beauty and diversity of the neighborhood.”


The commissioned artwork will become the iconic image that is featured on the annual poster, clothing, and other festival merchandise.


“This year’s 50th anniversary celebration of the founding of the Corn Hill Arts Festival is an important way to acknowledge the history and purpose of this treasured event in our community,” said Faheem Masood, President/CEO, ESL Federal Credit Union. “Each year as we unveil the newest festival poster, it represents a celebration, told through art, about the coming together of a community to preserve a vital and indispensable Rochester neighborhood. For the 50th anniversary, this year’s poster perfectly captures the atmosphere and color we see throughout the Corn Hill neighborhood during the festival. It is truly an honor for ESL to be a part of this celebration.”


The poster unveiling also marked the start of the Corn Hill Arts Festival Poster Sweepstakes. From today through the conclusion of the festival, ESL challenges you to visit your local ESL branch or go online and try your hand at matching six past posters with the correct festival decade. Each of the 21 branch locations will be offering participants the opportunity to win a signed 2018 poster and a $50 Visa gift card. For more information on the Corn Hill Arts Festival Poster Sweepstakes visit www.esl.org/CornHill.

The Corn Hill Arts Festival will be hosting a 1969 Revival Parade at 11am on Saturday to celebrate their 50th anniversary. The Festival welcomes more than 350 original artists, live music, the 10th Annual Emerging Artists Expo, and the 6th Annual Fairy Houses Tour. Visitors can also enjoy international food vendors, food trucks and beer, wine, spirits, and cider gardens. The Festival runs from July 14th to 15th, 2018 in the historic Corn Hill Neighborhood. Admission is free, the grounds will be open from 10am to 6pm on Saturday and 10am to 5pm on Sunday, rain or shine.


Brancato came to Rochester in 1979 to attend Graphic Careers, a one year graphic design school. After graduating he immediately launched a design painting business, until moving into freelance work, which he has continued to do for 30 years. Brancato has since partnered with his son and is working locally at a communications business.


To learn more about Ron Brancato and his work, visit http://brancatocreative.com/


About the Corn Hill Arts Festival
Funds raised during the Corn Hill Arts Festival through sponsorships, vendors and exhibitors are disbursed by the Corn Hill Neighbors Association, a NFP organization, for a variety of community needs. Festival funds are also used for protecting and promoting the historical character and beauty of the area. The Corn Hill Neighbors Association encourages cultural diversity, and strives to foster good relations not only within the neighborhood, but surrounding communities as well. For more information on The Corn Hill Arts Festival, please visit: www.cornhillartsfestival.com.


About ESL Federal Credit Union
With nearly 100 years of locally-owned history, ESL Federal Credit Union serves as a full-service financial institution to approximately 348,000 members world-wide. The company provides personal, business banking, and wealth management services through its locally-based 21 branch network, telephone, mobile, online and live chat center. The Rochester-based financial institution employs more than 750 people in Rochester, New York and holds $5.8 billion in assets. The company has appeared on the Great Place to Work® Best Small & Medium Workplaces list for seven years since 2010. ESL Federal Credit Union is headquartered at 225 Chestnut Street, in Rochester, and can be found on the Internet at www.esl.org




Find and connect with ESL on Twitter (@ESLFCU) and Facebook.com/ESLFCU.

Location: 
Rochester, NY